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Lecture 01. Connect with Mobile Users Lecture 02. Write Mobile Friendly Ads Lecture 03. Use Mobile Friendly Ad Extensions Lecture 04. Count All Mobile Conversions Lecture 05. Bid to the Full Value of Mobile Lecture 06. Use Callout Extensions to Promote Offers Lecture 07. Understand the Benefits of Ad Extensions Lecture 08. Know Which Extensions Can Appear Automatically Lecture 09. Optimize Your Ad Extensions Lecture 10. Use Location Extensions to Drive Store Sales Lecture 11. Use Call Extensions to Drive Phone Sales Lecture 12. Use App Extensions to Drive App Downloads Lecture 13. Use Sitelinks to Drive Online Sales Lecture 14. Know Which Extensions Can Showcase Customer Satisfaction Lecture 15. Best Practices - Improve Keyword Efficiency Lecture 16. Grow the Reach of Your Keywords Lecture 17. Choose the Right Keywords Lecture 18. Classify Your Brand and Generic Keywords Lecture 19. Increase Calls Part 1: Website Call Conversions Lecture 20. Quick Tip: Adding or Editing your Ads Lecture 21. Quick Tip: Call Extension Metrics Lecture 22. Increasing Calls Part 2: Call Extensions and Mobile Bid Adjustments Lecture 23. How to add phone numbers to your ads Lecture 24. Increasing Online Sales Part 1: Keywords and Bidding Lecture 25. Increasing Online Sales Part 2: Using reports to set Bid Adjustments Lecture 26. Adwords Quick Tip - Adding Sitelink Extensions Lecture 27. How to find and run a Search Terms report Lecture 28. How to choose your campaign settings Lecture 29. Best Practices - Settling the (Quality) Score Lecture 30. Best Practices - Creative That Clicks Lecture 31. Best Practices - Keywords to the Wise Lecture 32. Increasing your Click Through Rate - Part 1 Lecture 33. Increasing your Click Through Rate - Part 2: Increase Flexible Bidding Strategies Lecture 34. Return on Investment Series Part 1: Conversion Tracking Lecture 35. Return on Investment Part 2: Remarketing Lecture 36. AdWords Quick Tip - Using AdGroups Lecture 37. AdWords Quick Tip - Keyword Level Destination URL's Lecture 38. Why Does Being Online Matter? Lecture 39. Budgeting for Your Online Advertising Lecture 40. What is AdWords? Lecture 41. Understanding AdWords Ad Rank Lecture 42. What is AdWords Quality Score and Why Does it Matter? Lecture 43. Organize Your AdWords Account to Maximize Your Success Lecture 44. AdWords Writing Tips: Ads That Attract Customers Lecture 45. Understand your AdWords account tabs Lecture 46. Where is my ad?
Requires iOS 8.0 or later. Compatible with iPhone, iPad, and iPod touch.